Written answers
Wednesday, 7 February 2024
Department of Enterprise, Trade and Employment
Departmental Advertising
Peadar Tóibín (Meath West, Aontú)
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142. To ask the Minister for Enterprise, Trade and Employment the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2024, in tabular form. [5346/24]
Simon Coveney (Cork South Central, Fine Gael)
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My Department did not start spending on online advertising until 2018.
Details of advertising spend for both traditional and online advertising for the past ten years are set out in tabular form below.
| Year | Traditional Advertising Costs € | Online Advertising Costs € | Total € |
|---|---|---|---|
| 2014 | 80,287 | 80,287 | |
| 2015 | 532,961 | 532,961 | |
| 2016 | 113,035 | 113,035 | |
| 2017 | 285,859 | 285,859 | |
| 2018 | 60,380 | 60,380 | |
| 2019 | 170,011 | 10,644 | 180,655 |
| 2020 | 38,889 | 19,963 | 58,852 |
| 2021 | 318,793 | 48,812 | 367,605 |
| 2022 | 74,630 | 148,325 | 222,955 |
| 2023 | 134,164.92 | 90,853.34 | 225,018 |
| 2024 | 0 | 1,475 | 1,475 |
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