Written answers
Wednesday, 7 February 2024
Department of Children, Equality, Disability, Integration and Youth
Departmental Advertising
Peadar Tóibín (Meath West, Aontú)
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447. To ask the Minister for Children, Equality, Disability, Integration and Youth the amount spent on traditional and online advertising by his Department in each of the past ten years and to date in 2024, in tabular form. [5343/24]
Roderic O'Gorman (Dublin West, Green Party)
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The total spend on advertising for my Department from 2016 to 2023, including a breakdown on traditional and digital media spend, can be seen below in tabular form.
| Year | Online Advertising | Traditional Advertising | Grand Total |
|---|---|---|---|
| 2023 | € 293,363 | € 822,971 | € 1,116,334 |
| 2022 | € 143,080 | € 345,031 | € 488,111 |
| 2021 | € 165,656 | € 443,693 | € 609,349 |
| 2020 | € 230,812 | € 43,516 | € 274,328 |
| 2019 | € 345,164 | € 445,389 | € 790,553 |
| 2018 | € 1,082 | € 143,764 | € 144,846 |
| 2017 | € 1,100 | € N/A | € 1,100 |
| 2016 | € N/A | € 4,024 | € 4,024 |
| Total | € 1,180,257 | € 2,248,388 | € 3,428,645 |
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