Written answers
Wednesday, 17 January 2024
Department of Health
Health Promotion
Mark Ward (Dublin Mid West, Sinn Fein)
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1547. To ask the Minister for Health if the Hello Again World campaign will be expanded to ensure information about resources reaches older people without internet access; and if he will make a statement on the matter. [56755/23]
Hildegarde Naughton (Galway West, Fine Gael)
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In response to the increase in social isolation and loneliness, which particularly impacts older people, the Ministers for Health and the Chief Medical Officer, supported by Healthy Ireland, developed a nationwide campaign, “Hello Again World”, which first ran in early 2023, aimed at older people to encourage them to rebuild their social connections and re-integrate into their communities.
A second burst of the campaign commenced on Monday 20th November 2023 and will run until Sunday 21st January 2024. As part of the current burst a new campaign webpage on gov.ie was published with easy actions to help people connect and build social connections. Advertising for this campaign is being run across TV, Radio, Digital Retail Outdoor, Video on Demand, and selected Social channels.
There are currently no plans to expand this campaign beyond the current arrangements.
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