Written answers
Tuesday, 5 December 2023
Department of Transport, Tourism and Sport
Departmental Advertising
Louise O'Reilly (Dublin Fingal, Sinn Fein)
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183. To ask the Minister for Transport, Tourism and Sport how much his Department has spent on advertising on a website (details supplied) for each of the years 2019 to 2022 and to date 2023, in tabular form; and whether his Department will still run advertisements on the platform going forward due to issues. [53810/23]
Eamon Ryan (Dublin Bay South, Green Party)
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The Department of Transport has utilised advertising on X (formerly Twitter) to support information and communication campaigns.
The Department has not placed paid advertisements on X since early 2023. The Department keeps all forms of communication to the public, including social media advertising, under consistent review in order to maximise effectiveness.
The Department’s social media policy is published online: www.gov.ie/en/organisation-information/679ae6-department-of-transport-tourism-and-sport-twitter-policy/.
Expenditure across X (Twitter) from 2019 – 2023 TYD was as follows:
| Year | Expenditure on X Advertising (incl VAT) |
|---|---|
| 2019 | n/a |
| 2020 | n/a |
| 2021 | n/a |
| 2022 | € 9,155.37 |
| 2023 (YTD) | € 5,775.87 |
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