Written answers
Tuesday, 5 December 2023
Department of An Taoiseach
Departmental Advertising
Louise O'Reilly (Dublin Fingal, Sinn Fein)
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107. To ask the Taoiseach how much his Department has spent on advertising on a website (details supplied) for each of the years 2019 to 2022 and to date 2023, in tabular form; and whether his Department will still run advertisements on the platform going forward due to issues. [53808/23]
Leo Varadkar (Dublin West, Fine Gael)
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The Department of the Taoiseach uses social media, including the X (formerly Twitter) platform, as one element of how it communicates public information in a way that is accessible and relevant to people. Working with a media buying company, the Department continues to keep all methods of communication under review with a view to maximising the accessibility and effectiveness of government communications.
The Department of the Taoiseach’s ex Vat expenditure for paid advertisements placed on the X platform in the years 2019 – 2022 and to date in 2023 is set out below. The bulk of the expenditure relates to the dissemination of information related to the COVID-19 pandemic.
| 2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|
| Twitter/X expenditure (ex. VAT) | €450 | €88,854 | €55,558 | €15,064 | NIL |
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