Written answers
Wednesday, 1 February 2023
Department of Public Expenditure and Reform
Departmental Advertising
Peadar Tóibín (Meath West, Aontú)
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98. To ask the Minister for Public Expenditure and Reform the amount spent by his Department on online advertising in each of the past ten years and to date in 2023, in tabular form; if he will provide details in relation to this spending; and if he will make a statement on the matter. [4857/23]
Paschal Donohoe (Dublin Central, Fine Gael)
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The information requested by the Deputy for my Department, including the Office of Government Procurement, is set out in the tables below.
Department of Public Expenditure and Reform
| Year | Online advertising costs | Purpose |
|---|---|---|
| 2023 (to date) | Nil | |
| 2022 | Nil | |
| 2021 | €1,700.00 | Google Ads – Passenger locator form |
| 2020 | Nil | |
| 2019 | €5,323.04 | Advertising of ICT specialist posts |
| 2018 | €199,338.47 | Promote and raise awareness of MyGovID |
| 2017 | €2,460.00 €444.04 | Recruitment Promoting the whereyourmoneygoes.gov.ie website |
| 2016 | Nil | |
| 2015 | €2,460.00 | Recruitment |
| 2014 | Nil | |
| 2013 | Nil |
Office of Government Procurement
| Year | Online advertising costs | Purpose |
|---|---|---|
| 2023 (to date) | €5,412.00* | Double page advertorial in the annual ‘Technology & Innovation' Report & 'Digital Government' report – eInvoicing – hard and soft copy - eolas Magazine |
| 2022 | €5,412.00* | Double page advertorial in the annual ‘Technology & Innovation' Report & 'Digital Government' report– eInvoicing – hard and soft copy - eolas Magazine |
| 2021 | €5,412.00* | Double page advertorial in the annual ‘Technology & Innovation' Report & 'Digital Government' report– eInvoicing – hard and soft copy - eolas Magazine |
| 2020 | €2,706.00* | Double page advertorial in the annual ‘Technology & Innovation' Report & 'Digital Government' report– eInvoicing – hard and soft copy - eolas Magazine |
| 2019 | €2,706.00* €2706.00* €738.00* | Double page advertorial in the annual ‘Technology & Innovation' Report & 'Digital Government' report– eInvoicing – hard and soft copy - eolas Magazine Double page advertorial in the annual ‘Technology & Innovation' Report & 'Digital Government' report– eInvoicing – hard and soft copy- eolas Magazine Full page advert – eInvoicing – hard and soft copy – bISME Magazine |
| 2018 | €1,511.42* €64.00 | Public consultation notice – eInvoicing – hard and soft copy – Irish Independent Irish advert for Public consultation notice – eInvoicing – soft copy - Iris Oifigiuil |
| 2017 | €126.00 | Irish Advert for Public consultation notice - eInvoicing – soft copy – Iris Oifigiuil |
| 2016 | Nil | |
| 2015 | Nil | |
| 2014 | Nil | |
| 2013 | Nil |
* These figures include the cost for both hard and soft copy advertising – the invoices do not provide a breakdown.
Peadar Tóibín (Meath West, Aontú)
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99. To ask the Minister for Public Expenditure and Reform if his attention has been drawn to any instances where the public relations unit and or press office of his Department undertook to create social media accounts under false names, which were operated in order to further the messaging or communications of his Department; and if he will make a statement on the matter. [4875/23]
Paschal Donohoe (Dublin Central, Fine Gael)
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I have not had my attention drawn to any instances where the communications unit or press office in my Department undertook to create social media accounts under false names in order to further the messaging or communications of my Department and I am advised that no such instance has occurred.
Peadar Tóibín (Meath West, Aontú)
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100. To ask the Minister for Culture, Heritage and the Gaeltacht the amount spent by her Department on online advertising in each of the past ten years and to date in 2023, in tabular form; if she will provide details in relation to this spending; and if she will make a statement on the matter. [4861/23]
Catherine Martin (Dublin Rathdown, Green Party)
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As the Deputy will be aware, my Department in its current configuration was formed in June 2020, following the formation of the Government. I have been advised by my Department that the total spend on online advertising, specifically, for the time period 2020 to date is €59,974.31, including VAT.
Details are set out in tabular format below. At all times value for money is a critical consideration when engaging in paid advertising.
| Online advertising spend | Online advertising spend |
|---|---|
| Year | Total (€) |
| 2020 | 9,548.95 |
| 2021 | 18,207.90 |
| 2022 | 32,217.46 |
| 2023 YTD | - |
| Total (€) | 59,974.31 |
Peadar Tóibín (Meath West, Aontú)
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101. To ask the Minister for Culture, Heritage and the Gaeltacht if her attention has been drawn to any instances where the public relations unit and or press office of her Department undertook to create social media accounts under false names, which were operated in order to further the messaging or communications of her Department; and if she will make a statement on the matter. [4879/23]
Catherine Martin (Dublin Rathdown, Green Party)
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I am advised that my Department's Press Office has not created any social media accounts under false names to further the messaging or communications of the Department.
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