Shane Ross (Dublin Rathdown, Independent)
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It is now almost one year since I launched the Ireland's Hidden Heartlands tourism experience brand.  I am satisfied with progress so far and the area has great potential for further development.

As a tourism experience brand, Ireland’s Hidden Heartlands stands to benefit from a broad programme of Fáilte Ireland supports.  Initial investment has been designed to help develop visitor experiences and associated tourism infrastructure, products, services and marketing.  The next phase of brand development includes Tourism Master Plans for the River Shannon and Beara Breifne Way – the two centrepieces of the brand offering.

The development of Ireland's Hidden Heartlands on the ground is led by Fáilte Ireland and I have asked the agency to provide the  Deputy with further detail as to the development plans.  Please contact my private office if you have not received a reply within ten working days.