Shane Ross (Dublin Rathdown, Independent)
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My Department's role in relation to tourism lies in the area of national tourism policy.  It is not directly involved in the development, implementation or management of individual tourism projects.  These are operational matters for the Board and Management of Fáilte Ireland.  Similarly, I do not have a direct role in relation to the development, implementation or management of branding strategies.

I can inform the Deputy that an initial capital investment of €1m was secured in Budget 2018 to allow Fáilte Ireland to progress its preparatory work on creating a distinctive tourism brand for the Midlands during 2018. Additional current funding of approximately €1.9m has also been provided to Fáilte Ireland in 2018 for Brexit-related activities and the development of the Midlands brand.  The breakdown of this funding is a matter for Fáilte Ireland.

The nature of the project to develop a compelling proposition to attract substantial numbers of tourists into the Midlands means that very significant capital funding would be required over many years to provide the tourism products and attractions necessary.  As a first step of this multi-annual project, Fáilte Ireland has developed an operational plan for the Midlands and the brand name and identity is scheduled to go live by the end of Q2 2018.  It is important to note that the operational plan for the branding is the first step in a project that will require very significant capital and current funding and several years to deliver.    

I am referring the Deputy's questions to Fáilte Ireland for further information and direct reply to the Deputy.  Please contact my private office if you have not received a reply within ten working days.