Written answers

Tuesday, 28 November 2017

Department of An Taoiseach

Rugby World Cup 2023

Photo of Thomas ByrneThomas Byrne (Meath East, Fianna Fail)
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82. To ask the Taoiseach the amount spent promoting and advertising the video Ireland At Its Best in respect of the Rugby World Cup bid on social media; and if promotion on social media of this video was carried out outside the State. [49963/17]

Photo of Leo VaradkarLeo Varadkar (Taoiseach, Department of An Taoiseach; Dublin West, Fine Gael)
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A key part of the modernisation of Government communications is the greater use of social media. Merrionstreet.ie has a presence on a number of social media platforms. The amount spent on advertising the video" Ireland at its best" for Ireland's Rugby World Cup bid was €9,500, sponsored posts appeared on Facebook, YouTube and Twitter. The posts were targeted at "all adults" to both a national and international audience.

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