Tuesday, 28 November 2017
Department of An Taoiseach
Rugby World Cup 2023
82. To ask the Taoiseach the amount spent promoting and advertising the video Ireland At Its Best in respect of the Rugby World Cup bid on social media; and if promotion on social media of this video was carried out outside the State. [49963/17]
A key part of the modernisation of Government communications is the greater use of social media. Merrionstreet.ie has a presence on a number of social media platforms. The amount spent on advertising the video" Ireland at its best" for Ireland's Rugby World Cup bid was €9,500, sponsored posts appeared on Facebook, YouTube and Twitter. The posts were targeted at "all adults" to both a national and international audience.