Wednesday, 20 May 2009
Department of Agriculture and Food
The additional â¬2.5m in Grant in aid to Bord Bia will be used, in particular, to assist companies severely affected by sterling depreciation and the resultant challenges created in the Irish and UK markets. Initiatives being planned by Bord Bia will focus specifically at helping companies to broaden their export reach in European markets and will include a more aggressive trade fair calendar, buyer meeting opportunities and market research. Increased support in the area of innovation will also be a core element of this programme.