Mary Hanafin (Dún Laoghaire, Fianna Fail)
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My Department's advertisements are placed by Brindley Advertising Ltd in various media on the instruction of the relevant section of the Department for particular campaigns. When advertising nationally and locally my Department seeks at all times to maximise the reach or exposure of each particular campaign or initiative.

It is not feasible to include every newspaper or radio station in every campaign as this would not represent value for money. It is also the case that many new initiatives are carried in the media through news bulletins and it is open to all media organisations to seek to be included in the email circulation for press releases from my Department.