Paul Daly (Fianna Fail) | Oireachtas source

A person can buy unsmoked back rashers with the Irish shamrock on the label in the Iceland chain of supermarkets. The brand is called Glendarra and the phrase "Master Butchers of Ireland" is on the label. If someone was to look at the back of the label, they would see that the rashers are of Spanish origin. This misleads consumers. I acknowledge that if a Spanish company feels the need to put the Irish logo on the label, it is probably positive from an Irish point of view because it must say something about our quality in comparison to their quality. While I am not having a go at any other country's product, when more research was done on this and the label on the back was looked at in more detail, it emerged that these rashers originated in Germany, Denmark and Spain but were on Irish shelves with a label containing the phrase "Master Butchers of Ireland" stating that they were produced in Ireland when they had just been packaged in Ireland.

This is something we really need to look into. It is false advertising. When I did a bit of research on it, I found that by virtue of the fact that they are packaged in Ireland, there is a loophole in the EU regulation and no law is being broken. That aside, it must be pursued. We cannot have the housewives and housemen of Ireland purchasing and eating what they think is Irish-produced produce when it has been produced many miles away, been transported here and basically just packed on our shores.