Paudie Coffey (Fine Gael) | Oireachtas source

We have had a good and positive debate on these amendments. We are trying to change an entire culture with this legislation as it covers children, adults, commercial activities and more. I agree with the comments made by Senator Wilson that it is important that we have adequate time to debate the intricacies of the Bill. It is only then we will find weaknesses and ways to improve it.

I wish to discuss advertisements and brands. My colleague, Senator Richmond, mentioned that there is an international aspect because there is clothing and branded goods that display alcohol related products. Clarity is needed on how to regulate this sphere. Can we stop such products being displayed? Will enactment of this Bill prevent retailers from selling such products in the first instance?

Sporting organisations or otherwise might have alcohol related promotions on their products internationally. We should have a way of dealing with that aspect, especially in terms of the exposure of such items to children.

I wish to acknowledge that the previous health committee has considered this matter and a lot of groundwork has been done. I also acknowledge the sporting organisations that have agreed to phase out seeking sponsorship from alcohol related companies. As colleagues have mentioned, historically many sporting organisations and clubs depended on funding from such sources and it was important that alternative funding was found. The development should be acknowledged in our general debate on this Bill. It is quite right to say that the Bill is about public health. We must acknowledge all of those people and organisations who have contributed, in a third party way, to the effectiveness of the legislation. It is only by working together and bringing elements of society with us that we will have effective legislation. I have followed up on Senator Richmond's query about regulating international products and brands. I have also acknowledged the sporting organisations that have moved away from alcohol sponsorship and sought alternative funding.