James Reilly (Dublin North, Fine Gael) | Oireachtas source

It is specifically stated in another section of the Bill that the bar code cannot be interfered with for any purpose, such as electronic messaging, etc. That applies to the pack in general, by inference. I believe it is already covered off. I will be happy to discuss the matter further with the Senator. If we can find a way of improving this provision, we will certainly look at it. Section 7(5) provides that "a bar-code or other similar identification mark may be printed once on a cigarette packet in such form and manner as may be prescribed by the Minister, including the colour, dimensions, specifications and positioning of such bar-code or mark, provided that the bar-code or mark does not convey any information to the consumer (including any information conveyed by means of electronic communication)".