John Crown (Independent) | Oireachtas source

I move amendment No. 12:

In page 9, line 22, after “name” to insert “, and also whether the name shall be in uppercase, lowercase, or any mix thereof”.

There are a few amendments which we believe make it easier for the Minister to tighten up the regulation of the appearance of the lettering on the products and on the packaging and other products as shall be defined. This would enable the Minister to ensure that the brand name would be all in capital letters as it is in Australia. We are not certain that the current wording would do that.
As it stands the Minister can define the appearance of the brand name but our worry is that not being explicit about whether it is upper or lower case leaves open the possibility that it could be challenged later. It is well known that putting everything in capital letters makes it less legible than upper and lower case text.