Marc MacSharry (Fianna Fail) | Oireachtas source

I move amendment No. 8:

In page 8, line 20, after “name” where it thirdly occurs to insert “subject to a character limit of 15”.

This is to limit the number of characters describing the contents so that they are not made more attractive by some kind of sexy name. There are examples from Australia of long-winded names of particular brands which research showed enhanced the marketability of the brand.