Seanad debates

Tuesday, 27 May 2014

State Airports (Shannon Group) Bill 2014: Committee Stage

 

6:30 pm

Photo of Darragh O'BrienDarragh O'Brien (Fianna Fail) | Oireachtas source

I have a couple of questions on the section, which the Fianna Fáil Party opposes. Senators will be familiar with the Dublin Airport Authority, or DAA, which is to be renamed "daa", using the lower case. What is the logic of this change? I do not have an issue with the use of "DAA" to describe the Dublin Airport Authority. Will the change to the lower case version be an expensive rebranding exercise that results in new signage, letterheads and so forth?

The lower case "daa" title is used on the terminal 2 building. It is legitimate to point out that while the change may appear reasonable, it may be costly and unnecessary if it is made in legislation. The Bill proposes to change all references to the Dublin Airport Authority to "daa". Will this result in all paraphernalia and literature, including brochures, headed paper, compliment slips and business cards, as well as e-mail domain names, websites and signage in the airport, on approach routes and in offices, being changed to reflect the new title? If so, has such a rebranding exercise been costed? What expenditure will be incurred to reflect this minor change in name?

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