Seanad debates

Wednesday, 3 July 2013

11:20 am

Photo of Catherine NooneCatherine Noone (Fine Gael) | Oireachtas source

I am getting to it. Another noteworthy point concerns a Fáilte Ireland initiative involving a celebrity Chinese couple. This may sound frivolous, but it is interesting and important. The couple spent their honeymoon in Ireland last November and generated approximately €500,000 worth of publicity in China, for the meagre investment of €8,000, because they blogged and posted pictures of themselves in Ireland. Initiatives such as this are seriously worthwhile. While we need to keep value for money as a key factor in tourism initiatives, ingenious initiatives such as these are something for which we need to give huge credit to Fáilte Ireland and the Department responsible for tourism.

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