Catherine Noone (Fine Gael) | Oireachtas source

However, I am not going to get into a debate on alcohol now because I would feel like a killjoy. I want to highlight something I mentioned yesterday regarding the CSO figures and the increase in the number of tourists from emerging markets such as China and India. While conducting some research, I discovered that Fáilte Ireland and the Irish Film Board had succeeded in enticing six top Hollywood producers to visit Ireland at the end of this month, with a view to making more movies here. The Bollywood movie, "Ek Tha Tiger", which was filmed in Dublin last September was one of the highest grossing movies in India where it was seen by no less than 100 million cinemagoers. The equivalent exposure in advertising terms for future blockbuster Bollywood movies filmed here is incalculable. Such exposure sends powerful images of Ireland to far flung parts of the world.

Another innovative initiative-----