John Gilroy (Labour)

I could talk all day about this subject. There are obstacles in the path to the introduction of minimum pricing and I wonder whether it should be approached by way of taxation. If so, how would one differentiate between alcohol products, such as standard and premium beers for instance, and how would the taxation system capture that difference? If it is not intended to use taxation to implement this measure, would one be adding to the profits of the drinks industry? This might have the unintended consequence of providing that industry with greater resources for promotion and advertising, which brings one back to the circle of advertising and drink. While several issues arise, I did a considerable amount of work on this subject in another policy research area last year and on balance I am in favour but again only as part of a package of other measures.

The Leas-Chathaoirleach will forgive me for exceeding my time. A cultural change and shift is what is needed. I certainly will support the Minister of State in this regard and I welcome the position to which she has moved. While it has taken a long time to move to that position, we have been talking about it for too long and it is now time to do something about it. I congratulate the Minister of State and I look forward to working with her on this matter.