John Gilroy (Labour)

In addition, I note the strength of the drinks industry in advertising and lobbying and acknowledge the extent to which alcohol is ingrained in our culture. Virtually all events that are celebrated and even some events that are not appear to revolve around alcohol. When Members hear arguments made by particular lobby groups, they should be somewhat suspicious when the proposed solutions put forward by such groups coincide with the best interests of those groups. It is important to point this out.

Whatever solution is proposed, Members will hardly solve the problem today in a two hour debate, I join Senator Ó Murchú in commending Fine Gael on tabling this motion. It is a good place to start, as one must start somewhere. While reports have been written on this issue repeatedly for 20, 40 and 100 years, we still appear to be calling for more reports. I commend the Minister of State on grasping a nettle and facing up to the problem and I ask that something be done about it. The problem must be confronted in all its complexity and Members must be brave in the face of those who stand to gain from maintaining the status quo. In addition, Members must act decisively and recognise the need for all dimensions of this debate to be confronted. As it is known that advertising affects drinking patterns, the means and location of alcohol advertising must be considered. It is a real problem and even to begin exploring that avenue would open a can of worms.

While I hope never again to be heard in agreement with the former Minister, Michael McDowell, he was right to suggest that Ireland needs to change its culture regarding alcohol.