Colm Burke (Fine Gael)

I thank the Minister for returning so quickly to the House to deal with this Bill. The issue I wish to raise is the photographs we have seen. One of them included the number of the quit line. Research has shown that where countries include the quit line number on every packet of cigarettes, the number of calls to the quit line number increased dramatically in the first 12 months afterwards. Obviously, if people are making the effort to ring the quit line, they are making the effort to give up smoking. Can we put the quit line number on every photograph? One photograph on the packaging is specifically designed for that but there is a total of 14 photographs. Does the Bill give the Minister the power to insert the number of the quit line? I believe so, but perhaps the Minister would clarify that. If the number of the quit line is included on the packet, people have immediate access to information. It is interesting to see from the research that a large number of young people want to give up smoking, but they probably need an extra push to help them to do so. If they have immediate access to the quit line, they are more likely to do it.