Frances Fitzgerald (Fine Gael)

We discussed the advertising issue earlier to which the Minister of State responded. From some of the examples I have seen, there is a difference between a standard sign stating the need for the production of ID and a marketing campaign which, effectively, is what is happening, which creates a ready-made standard, namely, no ID no sale, on the shelves where cigarettes are sold. I assume that is a matter the Minister of State's officials will investigate to examine whether it is a legitimate sign. That is important because in terms of the advertising that is taking place, we are seeing clever marketing campaigns to get around the provisions of the legislation.