Feargal Quinn (Independent)

I support the concept behind the two amendments. I recognise there is a problem with instituting a ban on advertising in one country that does not apply in the rest of the world. If Sky, UTV and other channels were allowed to advertise alcohol, the advertising revenue from companies that would otherwise advertise in the Irish media would be lost. The revenue would go abroad and, therefore, any step taken must be on an international basis.

It was interesting to note what Senator Phelan said about tobacco advertising. I was in Germany last week and was rather surprised to see advertisements for tobacco, including cigarettes. I had not seen any in recent times and consequently I realise the ban is not EU-wide.

I would love the Government to take a step — I am not sure what it is — to discourage the promotion and advertising of alcohol. We cannot do it in Ireland alone because steps must be taken on a broader scale. I proposed two years ago and again last year that there be a levy of 100% on all advertising of alcohol such that the proceeds of each advertisement would be devoted to enthusiastic anti-alcohol advertising. This would contrast with the half-hearted effort of the drinks companies.

This is not a matter for today. While the two amendments are aiming in the right direction, it is not possible to achieve what they seek at this stage because the issue needs to be handled at a European level.