Michael Ahern (Cork East, Fianna Fail)

Senator Ross missed much of the point of the Bill. We must change a culture and the approach to doing business. Senator Ormonde spoke of a new direction for consumers, and that is the point. Business must see consumers as an asset, not as a target to be ripped off. Consumers must be educated and helped to understand how they can help themselves. There is a world of difference between buying a loaf of bread or a pair of shoes and buying stocks and shares or an investment policy. Traders in all sectors must treat consumers fairly and with respect. Consumers must know their rights and stand up for them where they are denied. That is a culture shift that the legislation and the national consumer agency can help bring about. Prosecutions and enforcements are only part of a much bigger picture and I urge Senator Ross to check his facts in that regard.

I thank the other Senators who also contributed to the debate and I commend the Bill to the House.