Feargal Quinn (Independent)

Therefore, when we measure per head of population we are in second place, but, if we measure per amount of alcohol per drinker, we jump into first place with a far higher consumption rate than others. The average rate of consumption per person is approximately nine litres. However, if Pioneers and total abstainers, who represent a sizeable group in Ireland, are removed, the rate of consumption is much higher. The Pioneers among us will understand this point.

A challenge faces us. While we should not assume all aspects of it will be dealt with by law, some issues can be dealt with by law. The report contains recommendations which can be acted upon, for example, in regard to random testing. We must also work to persuade the nation, particularly the young, of the disadvantages and dangers of using alcohol. My proposal is for a 100% levy on all alcohol advertising, with the funds raised being ring-fenced and invested in promoting the benefits of not using alcohol. This would produce a win-win situation. It would cost the State nothing. It would diminish the amount of money spent on advertising and promoting alcohol and would give us an equal amount of money, one for one, for those who are promoting a better lifestyle.