Let us look across the water at the neighbouring island and see what happened there when the newspapers regulated themselves. The Sun prints lies regularly, including an article about Elton John which stated he was at a party with rent boys and drug boys. He was not even in the country. He got damages of £1 million. The newspaper's circulation increased enormously because his name was on the front page. The Sun was delighted and was probably able to trouser about £500,000. We need to ensure the individual is protected in such situations.