Of course, the press are not plaster saints – I would not suggest that for a moment. Like the rest of us, they often make mistakes. They cut corners under pressure of deadlines or the fear of being beaten to a story by a competitor. Five or six years ago, around this time of the year, one radio station carried a story that the turkeys in a certain supermarket chain – not the one with which I am associated – had been poisoned. This was broadcast at 10.30 a.m. on the basis of a telephone call received at 10 a.m. and could have caused much damage. I visited newspaper editors and other figures in the media to ask them to act in a more realistic manner. Just one telephone call can do much damage. I could understand their sympathy with my position, but they also said that with radio stations and so on competing so actively, if there is a delay of half an hour listeners will become convinced they always hear the stories first somewhere else. I understand the competitive nature of the business and why people act the way they do. I am not talking about defamatory statements or libel only, but about the damage that can be done generally.