Fewer Irish people are going into the tourism industry. We all know from the front of a premises, whether it be a hotel, a pub or a restaurant, that fewer Irish people are providing a service at the coalface of the industry. That is not taking from the quality of those coming here or the cultural diversity they provide. However, we should be honest and acknowledge the importance of what the report states about people, place and pace. Visitors to this country expect to find something distinctively Irish, such as Irish humour and the Irish attitude. If one thing gets under my skin it is the "yes madam" and "no madam" attitude that is part of the training of service providers in tourism, which is not typically Irish. There was a good deal to be said for the natural flow of communication. I cringe when I hear "yes sir", "yes madam" and "no madam". One hears that in other countries, but people in the industry do not have to be copycats. Those who provide training in the industry should tell people to be natural and to use what is natural to them. They have attributes of their own which people in no other country have. If we over-commercialise and over-stereotype ourselves as an international aspect of tourism, we will lose out.