The strategy also includes a vision of the direction tourism should take over the next ten years and outlines the need to understand the forces and factors that shape the industry both for now and for the future; to gain knowledge of the factors that will drive success in the industry; to establish and realise challenging targets that are constantly reassessed; to develop the capacity to adapt quickly so that Ireland is best placed to develop its products and services as the market changes; and to develop a framework that will allow for the formulation of such a strategy and to allow for its implementation throughout all the relevant sectors of the industry, from Government to small local enterprises, while maintaining the clarity and consistency of the objectives throughout.