Those whose efforts were celebrated last week are at the coalface of Irish tourism, the place where it really matters to visitors whether a professional and excellent job is done and where Irish tourism can create happy and memorable experiences, for overseas visitors and Irish holidaymakers alike. I am sure many Senators know a great number of other people working in tourism areas with which they are familiar who would merit similar awards. The delivery of a quality service is key to the future success and profitability of the tourism industry as a whole.