The news this year is not all positive. It is evident that, in meeting the challenges of an increasingly price-conscious market, the industry's bottom line has come under more pressure this year. The average length of stay of overseas visitors continues to decline and the continued growth in the capacity of the hotel sector impacts on the overall share out of bed nights generated by visitors to Ireland. Tourism Ireland and Fáilte Ireland are focusing increased marketing resources on longer stay market segments although the tremendous growth in the short break market has been a major factor, both in Ireland and worldwide.