The report includes an overview of tourism world-wide, an assessment of the economic contribution of the tourism sector to the Irish economy, an analysis of recent tourism performance, a detailed assessment of tourism in Ireland today and an outline of the challenges and opportunities facing the industry. However, more importantly, it proposes a coherent and integrated strategy for Irish tourism for the next ten years and a series of recommended actions to implement the strategy. It clearly identifies the large number of quite different stakeholders that influence tourism development and it highlights the need for co-ordinated and integrated action to influence the wider agenda that impacts on Irish tourism.