Of course, incineration is not the only option. We should only turn to it when all other avenues have been explored. That we should look first at preventing as much waste as possible is the principle at the top of the Department's waste management agenda. This is a difficult policy to develop as it requires a change in our thinking. We must educate people to ensure that when they go to the shops they consider packaging and its disposal when purchasing a product. As it stands, that rarely if ever crosses the mind of the Irish consumer. Until we can introduce this philosophy into the minds of citizens, we will continue to produce far too much waste.