People also wanted access to the airwaves. The rather conservative, musty, dusty Radio Éireann could never conceive of ordinary mortals on the radio, particularly as the practice of divulging the names of the resident programme presenters had not yet arrived. "The Liam Nolan Hour", which actually ran for an hour and a half at one stage, was the first radio programme in this country to use the name of its presenter in its title. This was a major shift. In addition, there was a perception among the sharper members of the entertainment industry that there was money to be made in local broadcasting and one recording manager famously described legal local radio as a licence to print money.