While these issues are of consequence, it is important to remember that television is primarily about content. What is important is what people actually have available to them to listen to and to watch. It matters little to viewers whether radio and television services are delivered from a satellite, over a wire or by terrestrial means. Audiences are interested in programming. The core aim of the broadcasting fund is simple. It is to provide Irish audiences with more high quality programming. Recent experience in the case of the development of digital television is worth considering. The most striking aspect of digital terrestrial television has been the explosion in the number of channels on offer to viewers. Unfortunately, this has not resulted in an equivalent increase in the choice of programming available to viewers. It is true that many new channels provide more choice. There are specialised news, sports, history and music channels, for example. These channels meet a demand that exists for such specialised services. However, as they are generally only available on a subscription basis, access is restricted to those who are willing to pay and can afford to do so. It is also true that many extra channels just offer more of the same. There is a genuine concern that the digital era will result in fragmentation. This could result in viewers being offered more channels while being offered less real choice as broadcasters increasingly move towards a generic schedule in pursuit of the most economically advantageous audiences. In that scenario society would be the loser. Having regard to these developments the introduction of the fund is timely. The aim of the fund is to encourage broadcasters, who cater for Irish audiences, to include in their schedules additional programming of a high quality that is of interest and relevance to Irish audiences.