The introduction of the Q label was important for the salmon industry. It was created between BIM, the Food Safety Authority and the Consumers Association of Ireland. There is a 90% participation rate in this quality mark which is important because it lets the consumer know that he or she is buying quality salmon. The Minister of State launched a voluntary environmental code of practice for aquaculture companies and traders, ECOPACT, on behalf of BIM, which is important because one of our great assets is a clean environment. He made the point that an industry dependent on a high quality environment