It is clear also that the industry's potential can only be realised, and the future of existing operations secured, if it develops and operates on a sustainable basis and in accordance with high standards of environmental and ecological protection. As a natural resources based enterprise that is itself crucially dependent on a high quality environment, the industry has a particular responsibility to ensure that its operations are conducted in accordance with appropriate environmental standards and the relevant statutory requirements. Failure to do so could, apart from the serious legal issues involved, damage the reputation, competitive position and future prospects of the industry.