Achievement of the industry's potential will require a committed approach on the part of the industry to seizing the available opportunities, as well as the effective discharge by the State bodies concerned of their specific regulatory and developmental responsibilities. The industry must be market-driven, focused on producing top quality output that meets demanding consumer requirements and is capable of holding its own in highly competitive international marketplaces. It must also show itself to be responsive to changing circumstances. This means, for example, that it must be open to possibilities such as new production methods or diversification.