Two weeks ago, I attended the CIES, the World Food Business Summit, in Barcelona. That meeting was very impressive because we covered a whole range of areas. One of the speakers was an Irishman, Bob Geldof. He is not a man I would have paid great attention to in the past, but he spoke with commitment, dedication and with a fervour that I had not heard from someone like him before, and he caught the attention of the 1,000 or 1,500 hard-headed business people who were at that convention.