We must keep in tune with the modern consumer. If the late Henry Ford, and his company, had continued to make Model T cars and expected taxpayers to keep them in storage for him, he would have been out of business many decades ago. Similarly, if modern IT companies continued to make electric typewriters and expected taxpayers to store them and then, possibly, offload them to unfortunate third countries, it would not make for a credible future for the industry and nor is it credible for the dairy industry to insist on converting milk into products for which there is no market. It cannot expect taxpayers to pay for the storage and then offload them either onto the EU market where they will depress prices or onto third country markets which will cause mayhem for those unfortunate countries.