Senator Terry raised the issue of drink and advertising. Media commentary and the control of advertising do not come under the remit of my Department, which is concerned with intoxicating liquor and licensed premises. However, because the Fine Gael Party has been quite emphatic on this subject, the point must be made that the issue must be tackled carefully. It is not just a matter of banning all advertising of alcoholic drinks. In the happy days of the 1950s, when I was growing up, we were subjected to Guinness advertisements, including the one that stated that "Guinness is good for you", and I do not believe they demolished or subverted our culture. The real problem does not lie in sponsorship of the Irish Oaks by Guinness, the Derby by Budweiser or the Rugby World Cup by Heineken because advertising of alcoholic drinks on television, aimed at young people and suggesting that it is cool to drink and that sexual prowess and social expertise are augmented by alcohol consumption, is far worse.