Perhaps advertising is one of the biggest industries in the world. It does not spend all that money to no purpose. Advertising and good marketing work, as does positioning in the marketplace. Money is needed to do this. Some of it can be done during elections but much can be done beforehand, through activities such as focus group work or soft focus marketing. It all costs money and it is not all spent in the three weeks of an election campaign. That is the reason we are entitled to be suspicious when the Minister says accountability and transparency are the issues, not the level of expenditure. Again, that is disingenuous or naive.