I welcome the stronger penalties the Minister is introducing in relation to the sale and supply of alcohol. People who own licensed premises should be responsible for the behaviour of the people within them. They are making enough money. I also welcome the proposed ban on 'happy hour' drinking and the promotional element of alcohol, although I believe the Minister has to get clarification on this from the European Commission. Allowing people to drink their heads off within a specified period obviously can give rise to excessive drinking. I would imagine the faster one drinks the quicker one gets drunk.