Neither the IFSRA nor the Consumer Director have a role in respect of price fixing for interest rate products. However, the Consumer Director has a number of crucial functions in regard to furthering the interests of consumers. These include: monitoring the provision of financial services to consumers; monitoring the extent to which competition exists among providers of financial services, in so far as it affects consumers of those services; increasing public awareness of the availability, costs, risks and benefits of financial services; issuing and enforcing codes of conduct, regulations, directions, etc., to financial services providers with regard to the conditions under which they provide services to customers; control and monitoring of customer charges, other than interest rates imposed by credit institutions and bureaux de change; and promoting, in general, the best interests of users of financial services.