The European Union has made significant strides and changes in every policy area over the past 50 years. However, while the benefits of these changes have had a direct impact on citizens across the Union, there has been a stubborn tendency for the project of European integration to be seen as rather technocratic, distant from the people. The political project for Europe has reached a point where EU citizens have to take political and, some would say, even emotional ownership of what we are about.