Labhrás Ó Murchú (Fianna Fail)

I am sure Members of the House will have noticed a prominently displayed advertisement in recent days for a well-known paint product. Whatever about the quality of the product, the sensitivity of the advertisement leaves much to be desired. It presents an elderly person in a most negative fashion. By extension, it engenders negativity towards all old people. It is a cheap shot at the most vulnerable section of society. The body dealing with age and opportunity has severely criticised it, rightly so. It behoves the House to have a discussion on the area of advertising. I know people get publicity from this type of reaction when we raise a matter but it is not right that the elderly should be used and abused in this way.