Although the research evidence on the value of breastfeeding, for both mothers and babies, is compelling, the incidence of breastfeeding in Ireland continues to be among the lowest in Europe. The Government recognises that breastfeeding of infants and young children provides one of the best opportunities to give children a good start in life. The national health strategy aims to strengthen measures to promote and support breastfeeding and identifies key areas for action in order to re-establish a breastfeeding culture in Ireland. One key action is to promote, support and protect breastfeeding in homes, schools, workplaces and in society generally.