Seanad debates

Wednesday, 7 May 2003

Tobacco and Alcohol Consumption: Motion.

 

I was heartened recently by the decision of some people in the GAA to review the association's contract with Guinness, which sponsors the hurling championship. The GAA is locked into a ten year agreement by which Guinness sponsors this competition. While it is not suggested that the GAA will pull out of the deal it will review it when the contract comes to an end in two years' time. That is a welcome development. Leadership is required from all of us, but particularly from the large sporting organisations. I am convinced that much of their sponsorship revenue could be accrued from other sources. Sponsorship from drinks companies casts sports associations in a light which is not helpful in curbing the amount of under age drinking. Massive amounts of money have been spent on attempting to glamorise alcohol. They are trying to make their product look sexy and glamorous and, therefore, appeal to a young audience.

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