I strongly feel that the advertising of both alcohol and tobacco is directed at young women. I say this because I have seen advertisements for alcohol in places that only women frequent. For example, in the women's lavatories in the arts block in Trinity College, there is an advertisement for a pub on the door announcing a special offer of three vodkas for €10. While Senator Bohan will probably tell me that this is quite expensive, I am not currently in the vodka buying business and it seems to be quite a good deal. That was definitely encouraging binge drinking or, as Dr. Anne Hope from the alcohol unit of the Department describes it, "crash drinking".